About Us

PlumpJackSport was the inspiration of PlumpJack co-President Hilary Newsom who had a previous career in fashion and had worked for top brands in Milan, New York, and San Francisco. She saw a void in Lake Tahoe and specifically, Squaw Valley, for high-end, stylish technical ski wear that had become popular in resort towns in Europe and the U.S.. She wondered why one of the most popular mountains in the world known for world-class skiing and a global set of visitors didn’t have a store that featured the essentials, plus stylish ski apparel. In 2001 PlumpJackSport opened as a small retailer located in PlumpJackSquaw Valley Inn then expanded to the Village at Squaw. Today, the store has come back to its roots and is operating out of PlumpJack Squaw Valley Inn across from the Tram, located off the lobby of the Inn. Since opening day, PlumpJackSport has brought fashion-forward merchandise, designer streetwear, technical sportswear lines, and chic accessories to North Lake Tahoe.

Seasonal Resort Apparel

PlumpJackSport features seasonal resort apparel and accessories dedicated to the cooler and warmer temps, alike. With winter upon us, we are excited to present the latest technical ski-wear fashions and apres styles. Whether you forgot your goggles or you need to be fully outfitted for your day on the mountain, we are able to help you with your on-mountain fashion needs and apres attire.

Featured Brands:

  • Bogner
  • Fire & Ice
  • Alpnrock
  • Aztech Mountain
  • Erin Snow
  • Flylow
  • Helly Hansen
  • Hestra Gloves
  • Ugg
  • Mother Jeans
  • Paige Jeans
  • Ray Ban