Our Story
Who We Are
PlumpJackSport was the inspiration of PlumpJack co-President Hilary Newsom who had a previous career in fashion, working for top brands
in Milan, New York, and San Francisco. She wondered why one of the most popular mountains in the world known for world-class
skiing and a global set of visitors didn’t have a store that featured the essentials, plus stylish ski apparel for both on and off the hill.
The Timeline
2001
How it Began
In 2001 PlumpJackSport opened as a small retailer located in PlumpJack Inn PlumpJack Inn previously PlumpJack Squaw Valley Inn, which then expanded to the Village at Palisades Tahoe (formerly Squaw Valley).
Finding Our Niche
Owner and Buyer, Hilary Newsom, saw a void in Lake Tahoe and, specifically, in Olympic Valley for high-end, stylish technical ski wear that had become popular in resort towns in Europe and the U.S..
Headed Back Home
Today, the store has come back to its roots and is operating out of PlumpJack Inn across from the Tram, located off the lobby of the Inn. Since opening day, PlumpJackSport has brought fashion-forward merchandise, designer streetwear, technical sportswear lines, and chic accessories to North Lake Tahoe.
2020
Bringing PlumpJackSport to the Masses
In light of the unexpected circumstances of 2020, PlumpJackSport expanded its reach beyond its physical store to an online shopping experience so anyone from across the globe now has access to exclusive ski wear brands.
Next Stop, San Francisco
In October of 2021, the Pop Up Shop by PlumpJackSport opened as a temporary storefront to bring the latest ski fashion to the people of San Francisco. Success soon followed and we officially launched PlumpJackSport, San Francisco in March 2022.